AEG, developer/owners of The Ritz-Carlton Residences at L.A. LIVE, has named The Agency its sales and marketing partner for L.A.’s most in-demand and exclusive residences located in downtown Los Angeles. The Agency also will be the exclusive broker for the world-class residential tower, which occupies the top half of the 54-story modern skyscraper that houses The Ritz-Carlton, Los Angeles and the JW Marriott Los Angeles at L.A. LIVE hotels.
“The Ritz-Carlton Residences at L.A. LIVE is truly a one-of-a-kind residential development for Los Angeles, with its all-access living in the heart of the sports and entertainment district, unparalleled amenities and the unique style and beauty of each home,” said Mauricio Umansky, CEO and co-founder of The Agency. “We’re looking forward to joining forces with AEG to build upon the sales success already experienced by The Ritz-Carlton Residences since first opening its doors to homeowners in February.”
Designed by California architecture firm Gensler, the five-star luxury residential tower rises high above Downtown Los Angeles within the 4-million-square-foot L.A. LIVE sports and entertainment district, which includes the STAPLES Center, NOKIA Theatre L.A. LIVE, Club NOKIA, the GRAMMY Museum, and a vibrant mix of local, regional and national restaurants. Starting on the 27th floor of the striking 54-story glass tower overlooking downtown Los Angeles’ picturesque skyline, The Ritz-Carlton Residences at L.A. LIVE are comprised of one-, two-, and three-bedroom homes, and 12 exclusive penthouses.
The announcement comes on the heels of the merger between two of Los Angeles’ premier luxury real estate brokerages, The Umansky Group and Rose+Chang, resulting in The Agency. As part of the merger, The Agency has created a separate New Development Division dedicated to bringing a high-level of expertise and attention to the marketing and sales of luxury high-rise dwellings such as The Ritz-Carlton Residences at L.A. LIVE.
“The Agency is committed to raising the bar when it comes to the high-rise sales experience with a strong focus on attention to detail, superb customer service, personal relationships and global reach,” said Billy Rose, president and co-founder of The Agency. “The rhythms and the training one gets by selling single-family residences is quite instructive and beneficial in understanding the nuances of selling. We are melding the two experiences and drawing the best from each.”
“Downtown Los Angeles has had many reasons for celebration already this year. From last spring’s opening of The Ritz-Carlton Residences at L.A. LIVE to the impending development of Farmer’s Field, there’s no end in sight for the excitement and energy of downtown,” said Sean Dee, chief marketing officer of AEG. “Now, with The Agency on board we’re able to fully describe to our future downtown residents how L.A. LIVE is now the hub of a world-class sports and entertainment district unlike anywhere else, and we’re thrilled to take The Ritz-Carlton Residences at L.A. LIVE to the next level together.”
About The Ritz-Carlton Residences at L.A. LIVE
The Ritz-Carlton Residences at L.A. LIVE is one of the first and most unique luxury-branded residences in Los Angeles, offering “All Access Living” in the heart of the exciting new sports and entertainment district L.A. LIVE. Residents enjoy privileged access to five-star lifestyle experiences, including services of The Ritz-Carlton, such as a dedicated residential concierge/doorman, valet parking and VIP status with The Ritz- Carlton guest relations. Just an elevator ride away are unparalleled amenities, including WP24, a world-class restaurant by Wolfgang Puck, residential sky lobby, private heated rooftop pool with landscaped terrace, state-of-the-art spa and fitness center, exclusive residential lounge, and private board room and media room. Residences are available for immediate occupancy with prices starting at $850,000. To learn more about “All Access Living” at L.A. LIVE, please call 213-622-4242, or visit www.allaccessliving.com.
About The Agency
Brandishing the tagline “Redefining Real Estate,” The Agency was formed when The Umansky Group, the powerhouse Beverly Hills residential sales team led by Mauricio Umansky and Eduardo Umansky, merged with architecture and design specialists Rose + Chang. The merger combined two of Los Angeles’ premier luxury real estate brokerages, with each counting numerous Forbes 500 and entertainment industry professionals among their respective client bases. Focusing on the luxury markets, The Agency plans to establish branches of its unique, boutique practice around the globe. In another break from convention, The Agency has created a separate New Development Division, which will apply its agents’ considerable marketing and sales expertise to luxury high-rises.