By Kofi Natei Nartey

Selling luxury real estate isn’t just about selling a home. It’s about selling the lifestyle that goes with living in a world-class property. With this in mind, I recently hosted a special event at my Las Vegas listing at 26 Vintage Court, with the goal of showcasing the lifestyle that comes with living in such a one-of-a-kind home.

Grand in size, with over 24,000 square feet of living space, and exquisitely designed, the home is the ultimate in luxury and quality, and we wanted the event to speak to exactly those elements. We invited several luxury brands to showcase their products and services, and they in turn, invited their top clients. We also featured a live band, premium hand-rolled cigars, drinks, and hors’ doeuvres, and had a $1,000,000 luxury car on display. Through our outreach and contacts, we were able to draw numerous Las Vegas movers and shakers, members of the real estate community, and local media to the event (including the Las Vegas Chinese newspaper). Further, the entire event was also filmed by HGTV’s Selling LA.

I am one of the featured agents on the upcoming season of Selling LA, and the crew made the trip to Las Vegas because the majority of homes sold in Nevada are sold to people outside of the state. In fact, the majority of those people come from California. The concept of bringing in a Los Angeles marketing partner for marketing Las Vegas luxury homes is a no-brainer.

Las Vegas is not the only city where we are being asked to help market luxury homes. With the marketing reach our firm has and because Los Angeles is the starting place for many luxury home searches, this type of partnership is an excellent marketing tool. Stay tuned for upcoming episodes of Selling LA and contact me directly for co-listing and co-marketing opportunities.