The below is an article, titled ” A Glamorous Perch Above City Excitement,” that appears in the latest issue of California Homes magazine.

Luxury living in Los Angeles has dramatically transformed itself. The most successful new residential location is not Malibu or Beverly Hills, but in Downtown at The Ritz-Carlton Residences at L.A. LIVE. Ironically, this transformation may communicate the identity of Los Angeles far more accurately than the Westside, as The Residences are energized by the excitement of this global entertainment capital and the vibrant new Central Business District creating a thriving neighborhood.

And yet, these homes floating above the cityscape are the essence of refined glamour. As illustrated by two new designs—by sfa design and Design Tec—The Ritz-Carlton Residences at L.A. LIVE is a canvas for classic modernism, breathtaking views and architectural beauty.

The sfa-designed home, on the 42nd floor, is a stylish urban escape with views from the Hollywood Hills to the Pacific Ocean, with expansive windows that wrap around a luminous living room and professionally appointed, modern chef’s kitchen. As principal of sfa design, Sue Firestone approached the residence with a classic modernist aesthetic.

“Our overall goal was to fully express the amazing potential of the home, highlighting what can be achieved with innovative space planning and fresh, fashion-forward furnishings,” the designer says. “It showcases clean lines accented by contrasting colors and finishes, as well as subtle neutrals. Warm vertical surfaces made of wood complement the home’s flooring, while contemporary soft-material furnishings create a light and airy, relaxing feel, matching form to function.”

For its home on the 34th floor, DesignTec Vice President Lana Canova was inspired by the urban vibrancy of L.A. LIVE. “We wanted to bring the energy surrounding the Residences to the interior of this home with a color palette of rich reds and city grays,” says Canova. “The simple lines of the furniture combined with the contemporary art create a welcoming, creatively synergistic living environment.”

Interest in this iconic, 54-floor building has led to purchases of more than 70 percent of its 224 Residences, making it the best selling new residential tower in Los Angeles. The sophisticated buyers are from Europe and Asia, as well as entrepreneurs from Los Angeles and on the West Coast. They span the worlds of fashion, finance, food and entertainment.

“The best word to describe this mounting success is ‘magnetic,’ ” says Vice President of Sales & Marketing Kimberly Lucero. “Buyers from California and all over the world are powerfully attracted to the Residences in this elegant, one-of-a-kind property.”

Among the attractions are twenty worldclass restaurants within L.A. LIVE, STAPLES Center, Nokia Theatre, as well as elite amenities joined with legendary Ritz-Carlton service. These include the 7,000-square-foot RitzCarlton spa; the tower’s 26th floor pool terrace and cabanas with city and mountain views; the residents’ private lobby with concierge service; Champion’s Lounge complete with a wine tasting room and glass billiard table, media room, and a residential fitness center. The top 25 floors include one, two and three bedroom residences starting from $1.5M with 50th and 51st floors showcasing single-and two-story penthouses ranging from $3.6m to $9.3M for the largest two-story penthouse. Adding to the excitement is the forthcoming Farmer’s Field NFL stadium—created by L.A. LIVE developer AEG and the surge of top tier restaurants and world class entertainment based in downtown L.A.

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