Above: “Faces of WeHo” art installation unveiled along La Brea Ave., putting a “Face” to the previously unbranded luxury lifestyle communities
The two all-inclusive luxury leasing communities currently under development on the eastern edge of West Hollywood now have names, as well as “Faces” to put to those names. Residents of the 187-unit residential/retail development located at the southeast corner of Fountain Avenue and La Brea Avenue will call “The Huxley” their home, while those living in the companion, 184-unit development at the northwest corner of Santa Monica Boulevard and La Brea Avenue will come home to “The Dylan.”
A 44-foot x 7-foot art installation, titled “Faces of WeHo,” was unveiled on the The Huxley, along La Brea Avenue, putting a face to the previously unbranded development while construction continues. The installation features a series of photographs of West Hollywood residents looking through a variety of viewfinders.
The Agency is proud to be leading all branding and marketing efforts for The Huxley and The Dylan. Along with Susan Manrao Consulting, The Agency has been tasked with designing and delivering all branding elements for the communities — from the amenities offered to programming, design aesthetic and retail partners.
Developed by a joint partnership between the Monarch Group and Essex Property Trust, The Huxley and The Dylan are scheduled to be completed by Spring 2014 and will begin taking residential lease applications in September 2013. Interested residents can request more information now at HelloWeHo.com and follow @HelloWeHo on Twitter, Facebook and Instagram.
The Huxley and The Dylan were designed by award-winning architectural firm Newman Garrison + Partners and will both feature a sophisticated, contemporary design that integrates street-front retail and restaurant space, landscaped sidewalk frontage, and sustainable design features to transform this section of La Brea Avenue into an active new boulevard ready for shoppers, dog-walkers and Sunday strollers.
Offering a unique opportunity for all-inclusive luxury living in a desirable West Hollywood location, The Huxley and The Dylan will each include spacious courtyards and groundscape, a rooftop pool deck, a clubhouse and fitness center, individual unit balconies, innovative use of materials and scaled massing that adds detail and rhythm to the street facades.