Five million hits and counting – that’s hype worthy of a sports legend. New videos produced by The Agency’s Kofi Nartey flex some serious muscle with sports-style coverage of Michael Jordan’s Chicago estate, 2700 Point Lane in Highland Park. As The Chicago Sun-Times put it, the marketing of the $14,855,000 mansion “has gone full Jordan”.
Giving the home its own vivacious personality, the “Start Your Legend” videos challenge people to buy and take on “the competition” while showcasing the 56,000-square-foot home’s nine bedrooms, pool pavilion, full-size basketball court, home theatre, gym and putting green. The videos have been viewed by millions, capturing headlines across the country.