Posted on 16 May
All real estate professionals need a memorable, quick response to the question, “why should I hire you to sell my home?” In today’s fast-paced world, and particularly in the luxury real estate industry, it is essential to communicate who you are and what sets you apart quickly, clearly and effectively. The Agency’s Founder, CEO and Entrepreneur contributing writer, Mauricio Umansky, shared five tips to perfect your elevator pitch with Entrepreneur.com.
Assess Your Audience
Who do you intend to attract? What do they value most? How do your services and offerings align with these interests? Taking a moment to think about these questions will help steer your pitch in the right direction. Challenge yourself to pin down the top three things you want your audience to remember about you and your business.
A summary statement with a few supporting details is a clear way to construct a concise pitch. In today’s world, messages need to be digestible in seconds. Utilize your brokerage’s mission statement and business philosophy as a blueprint. Knowing what you stand for and why your audience would want to join you and your team will help invigorate your presentation and provide tangible takeaways.
Perfect Your Value Proposition
What are the unique attributes and selling points of your business? Marketing? Tech? Understanding the value you bring will help you narrow down the key points you want to get across. And don’t forget to adapt these selling points as your business changes or grows. My elevator pitch from when we started The Agency with merely a handful of agents in Beverly Hills to now a decade later with an in-house team of marketing, PR and tech specialists to serve our over 2,000 agents has advanced to reflect this. As you audit your business, audit how you’re selling it too.
Look for Opportunities
In order to seize opportunities to articulate your elevator pitch, you have to be hyper-aware of your surroundings and circumstances. Expressing your value can take place in many casual settings and can flow quite naturally. The world is full of moments where you can present what you do, express the value behind it and form a valuable connection with a potential customer. So be aware, be genuine and seize opportunities when they arise.
One of the most important elements in nailing an elevator pitch is confidence. Believing in yourself, your business and what you offer is key—it’s what attracts people to you and gets them excited about your offering. Your sincerity and passion will shine through in your words, body language and demeanor. So, hold yourself proudly, speak clearly and use eye contact.
Developing a memorable elevator pitch comes down to these key factors. Before you even begin rehearsing in front of a mirror, start by carving out your unique value proposition and crafting an effective and memorable presentation. Sharing your pitch concisely and with confidence will be sure to get the attention of your audience.
Read the full feature from Entrepreneur.com here.