Posted on 21 Apr
The Agency certainly stepped into the spotlight this April. Always ready to make a splash, our incredible agents and gorgeous listings gained attention from Inman, Los Angeles Times, Marin Magazine, Mansion Global, and more. Read below to get the details on what they’ve been up to this month.
MAURICIO UMANSKY - In his latest Inman article, Mauricio shared how a strong public relations strategy can elevate your brand, touching on four elements to keep in mind when hiring a PR team. From amplifying media accolades to making your voice heard as an authority in the market, the right PR team may be the best marketing decision a company can make. “At The Agency, we’ve invested heavily in public relations and have three expert publicists based in the major metropolitan hubs of Miami, New York City and Los Angeles,” Mauricio writes in the article. “As a result, we are featured in more than 2,500 articles a year accounting for more than $100 million of advertising equivalent annually. Whether you are an agent starting out or head of a brokerage, public relations can help shape your business and provide invaluable benefits.”
JEFF SAMUELS - The Agency is thrilled to welcome Jeff as the new regional manager of Northern California, as covered in Inman’s feature. Jeff brings 17 years of real estate experience and joins the leadership team during an exciting time of growth in the NorCal region. The Agency currently has offices in Alamo, Carmel, Marin, and Healdsburg and leads sales for the prestigious Yerba Buena Island new development project. Welcome to The Agency family, Jeff.
YERBA BUENA ISLAND - Forbes covered one of the most exciting and influential residential communities taking shape on the West Coast: Yerba Buena Island. The exclusive community offers 266 residences located on the naturally formed island in the heart of San Francisco Bay, just five minutes by ferry and 15 minutes by car from Downtown San Francisco. Diverse residential styles and floor plans are situated throughout the island’s five miles of trails and 72 acres of green space, where sweeping views encompass the San Francisco skyline and surrounding Bay Area. “Owning a home on Yerba Buena Island is truly a once-in-a-lifetime opportunity to get in from the ground up in the most unique, special setting,” Mike Leipart, Managing Partner of The Agency Development Group, told Forbes. “Residents will establish a first-of-its-kind community of neighbors who value connectivity, a holistic and wellness-infused lifestyle, and an appreciation for the natural outdoors.”
RAINY HAKE AUSTIN - President of The Agency, Rainy was featured in Marin Magazine, offering insight into her work philosophy, being a woman in business, and what sets The Agency apart. “Throughout my career, I have focused on quality in all things. It’s a simple concept, but one that can truly transform an organization. Making thoughtful, strategic choices, partnering with good people who care about others, and thinking as a creative problem solver in every aspect of my job is crucial to my business philosophy,” said Rainy. Read the full article here.
NICK COLLINS - The Los Angeles Times featured Nick’s special sale of actor Michael Rapaport’s Hancock Park home for $3.57 million. Privately situated behind massive landscaping and security gates, this smooth stucco, modern yet warm home leaves no detail behind. With soaring 11-foot ceilings, wide oak hardwood flooring throughout, a beautiful spa and pool, and exquisite landscaping, elegant indoor-outdoor living presides at this home, just moments from Hancock Park's best shops and dining.