When it comes to marketing luxury homes, agents can’t simply rely on traditional methods to bring attention to their listings. Unconventional efforts that bring to life what is truly special about a home, whether it be its one-of-a-kind location, innovative design or perfect layout for entertaining, are necessary to generate awareness for a high-end luxury property. … Read more

I am often asked how to achieve the highest sales price in today’s market. My answer: It’s all about Presentation, Pricing and Strategy.Your home is seen for the first time only once. Make it count. Bring in a painter and/or handyman and make the home look well tended. Eliminate knickknacks and other clutter that can make a home feel cramped and can create dissonance in a buyer’s brain. Remember, most buyers don’t have vision, so if the house is vacant, or the furnishings are a terrible mishmash, consider good staging.… Read more