From Brentwood to West Hollywood, Hancock Park to the Hollywood Hills, and out to Venice and Santa Monica, Eric Lavey advises his discriminating clients with the sale or purchase of the most sought-after real estate in today’s market. He regularly traverses the entire city, deriving energy from the diverse neighborhoods, architectural styles and culture of one the world’s greatest cities – Los Angeles.
Eric emphasizes an honest, pragmatic and efficient approach in his business. He doesn’t shy away from directness, and he is known in the industry as a professional who gets to the truth as a way of getting things done – more of someone to hold their hand rather than someone who gets in their face. Eric also rejects the “one-size-fits-all” approach when working with his clients, as he is a student of humanity who is curious about the backgrounds and interests of each and every client – and how these particular details can help in the process. Eric observes, listens and asks clear questions to better understand each person’s distinct needs. He then invests the time and resources needed and remains laser-focused until he has helped his clients reach their ultimate goals.
Before his career in real estate, Eric was employed with one of the world’s leading Hollywood talent agencies, which has given him the knowledge and abilities to negotiate the most favorable and creative deals for his clients. He has built an extensive and varied client roster that extends far beyond Los Angeles – and with his thorough knowledge and expertise of the Palm Springs market, for example, (where he owns a classic, mid-century architectural property) Eric seamlessly bridges the gap to the “West Coast Hamptons.”
Comfortable handling transactions of any size, Eric takes the entire process very seriously, starting with market research and analysis and moving onto carefully-crafted and deliberate marketing strategies. The real estate industry changes daily, and Eric is always on top of the latest market conditions. This approach has gained Eric top producer awards, invitations as a speaker to industry events, press from such esteemed outlets as The Wall Street Journal and The Hollywood Reporter, and a committed group of appreciative repeat and referral clientele.
Eric has also been a pioneer in video marketing of real estate, with lifestyle-property videos that have started new trends and been watched by more than 100,000 people. Recognized by Good Morning America and Inside Edition on his contributions to the medium, he never stops innovating in his approaches to marketing his clients’ properties and coming up with new ways to get his clients what they want.