Matt Lionetti

An award-winning real estate agent known for his unique attention-grabbing social media presence and skillful, effective use of modern marketing tools, Matt Lionetti serves as Managing Director of The Agency Toronto West.

Matt has built his brand on funny, clever content that demands attention. Earning millions of organic views on social media, his unconventional approach has landed him on some of the biggest stages speaking at events with Ryan Serhant, Gary Vaynerchuck and Tom Ferry. Matt has forged his own path and has become a fan-favourite among agents and clients alike.

Matt’s forward-thinking approach to marketing real estate has earned him accolades and wide respect among clients, colleagues and the industry. Matt has received The Agency’s Rising Star Award (2020), The Agency Innovation Award (2021) and the Inman Innovation Award (2022).

“I love leveraging social media to better serve my clients and sell their listings,” says Matt. “I've been able to achieve millions of organic views through my personal social media that gets my client's properties highlighted. This kind of exposure leads to sales, and I have the receipts to prove it.”

Born and raised in Ajax, Ontario, Matt grew up visiting Toronto frequently. Today, he specializes in guiding buyers and sellers throughout the local region, including clients seeking to relocate from Durham into the city and from the city into Durham.

When he isn’t creating buzzy content for one of his listings or reading up on the latest market trends, Matt can be found watching movies, spending time with his wife Nicki and their dog Bowie and traveling.