License #: 01931658 Specializing in the sale of historic and architecturally significant homes across Southern California, William Baker has represented iconic properties designed by Rudolph Schindler, Richard Neutra, Ray Kappe, A. Quincy Jones, Gregory Ain, and Douglas Rucker, among others.
An excellent negotiator with an impeccable eye for detail, William is passionate about connecting clients with the right property while identifying the next steward for L.A.’s most treasured architectural homes. Throughout his life, William’s clients, associates, friends and family have looked to, leaned on, and trusted him for his opinion, whether in need of his practical, aesthetic, emotional or ethical advice. His decades of sales, marketing and design experience have equipped him with the skills and know-how to deftly meet and exceed the needs of a discerning clientele.
With a keen eye and interest in classic modern architecture, William chose for his own residence L.A.’s eastside community of Montecito Heights. His 1962 John L. Pugsley AIA-designed home was one of five properties selected for the 2018 Dwell on Design home tour.
William became an agent to help others find similar satisfaction in stewarding storied properties and navigate what may be the single most important financial decision of their lives. He has a passion for storytelling and savvily works toward focused editorial coverage of his listings.
William’s sold listings have been featured in Architectural Digest, New York Times, Los Angeles Times, Forbes, USA Today, The Today Show, Good Morning America, Inside Edition, and many more.
William serves on the Board of Directors of the Heritage Square Museum in Los Angeles, is a member of the Los Angeles Conservancy, and is the Vice President of the Porsche Club of America, Los Angeles.
In addition to real estate, William is the creator and curator of Architecture and Automobiles, a series of tours, rallies and events designed to connect people who share his passion for historical homes and collectible cars. He’s organized events in collaboration with Cadillac, Porsche, The Motoring Club, Pendry Hotels and others.
William made my first house sale smooth and painless. His positive “can do” attitude made all the difference. I will choose his team when it comes time to sell again
Brad Hines
I had complete trust in William with every aspect of the sale of my family home. It was hard for us to let go. He understood and helped make it easier. He was there for us in every way, from the initial valuation to staging to inspections to handing over the keys to the new owners. While his speciality is in architectural properties, he saw the aesthetic potential in my traditional Valley house. His attention to detail is impeccable. He has a great sense of style. He truly cares about his clients, and puts clients' interests above his own personal gain or industry positioning. I see him as advocate as much as a real estate professional of the highest ethical integrity. His Midwestern sensibility and character coupled with a deep love of Southern California make him the perfect LA sellers' agent.
Julie Buckner
Bill was instrumental in helping us sell our home. He has keen knowledge about architecturally significant homes, and has an easy manner which puts people at ease immediately. He is forthright, prompt, courteous and friendly. I would absolutely use him again for any future sales or purchases, and I'm happy to recommend him to others, knowing that he will guide the process with a professional and experienced demeanor.
Leslie Shapiro
Bill was always there when I needed him to clear up confusions or just listen when the stress of selling my house reared it’s ugly head. His patience and availability were exceptional and I recommend Bill highly to sell or buy ones home. He was knowledgeable and reliable though every aspect of our move.
Nicholas Houghton
I interviewed three agents to sell my mid-century home, and Bill stood out to me. He is extremely personable, knowledgeable and made me feel very comfortable. I am the type of person that reads everything she signs, and he was able to answer all my questions and never got impatient or made me feel silly for asking. Bill was constantly in contact with me and kept me in the loop. As this was my first home, Bill understood the emotions that came with selling it, and he was more than an agent - he become a friend. Bill specializes in architectural homes and doesn't find you a buyer - he finds a steward to love and respect your home!
Pam Remal
Working with William made the selling and home buying process very manageable and nearly stress free. As always, this process can be very stressful. But, William was positive, gave me confidence and really held our hands through the entire process start to finish. He has excellent people skills and really knows the market so gives sound advice.
Lisa Hines
From our first meeting, wandering around my house, to the closing of escrow, William Baker and Barry Gray were fantastic. The stager they recommended was amazing. The repairs they suggested (and the ones they said to skip) got a great return on the investment. The price they set prompted several offers. I felt well taken care of. They're great at what they do, and great people, besides. I'd use them again in a heartbeat.
Amy Wallace
William made my first house sale smooth and painless. His positive “can do” attitude made all the difference. I will choose his team when it comes time to sell again
Brad Hines
I had complete trust in William with every aspect of the sale of my family home. It was hard for us to let go. He understood and helped make it easier. He was there for us in every way, from the initial valuation to staging to inspections to handing over the keys to the new owners. While his speciality is in architectural properties, he saw the aesthetic potential in my traditional Valley house. His attention to detail is impeccable. He has a great sense of style. He truly cares about his clients, and puts clients' interests above his own personal gain or industry positioning. I see him as advocate as much as a real estate professional of the highest ethical integrity. His Midwestern sensibility and character coupled with a deep love of Southern California make him the perfect LA sellers' agent.
Julie Buckner
Bill was instrumental in helping us sell our home. He has keen knowledge about architecturally significant homes, and has an easy manner which puts people at ease immediately. He is forthright, prompt, courteous and friendly. I would absolutely use him again for any future sales or purchases, and I'm happy to recommend him to others, knowing that he will guide the process with a professional and experienced demeanor.
Leslie Shapiro
Bill was always there when I needed him to clear up confusions or just listen when the stress of selling my house reared it’s ugly head. His patience and availability were exceptional and I recommend Bill highly to sell or buy ones home. He was knowledgeable and reliable though every aspect of our move.
Nicholas Houghton
I interviewed three agents to sell my mid-century home, and Bill stood out to me. He is extremely personable, knowledgeable and made me feel very comfortable. I am the type of person that reads everything she signs, and he was able to answer all my questions and never got impatient or made me feel silly for asking. Bill was constantly in contact with me and kept me in the loop. As this was my first home, Bill understood the emotions that came with selling it, and he was more than an agent - he become a friend. Bill specializes in architectural homes and doesn't find you a buyer - he finds a steward to love and respect your home!
Pam Remal
Working with William made the selling and home buying process very manageable and nearly stress free. As always, this process can be very stressful. But, William was positive, gave me confidence and really held our hands through the entire process start to finish. He has excellent people skills and really knows the market so gives sound advice.
Lisa Hines
From our first meeting, wandering around my house, to the closing of escrow, William Baker and Barry Gray were fantastic. The stager they recommended was amazing. The repairs they suggested (and the ones they said to skip) got a great return on the investment. The price they set prompted several offers. I felt well taken care of. They're great at what they do, and great people, besides. I'd use them again in a heartbeat.
Amy Wallace
William made my first house sale smooth and painless. His positive “can do” attitude made all the difference. I will choose his team when it comes time to sell again