Ordinary is no longer enough. That’s the impression one gets after talking with Larry Mueller, Managing Partner and Founder of Denver-based Cuvee Ventures and Cuvee Escapes, a collection of ultra-luxury properties in some of the world’s most celebrated destinations. His latest expose on 6-Star-Luxury vacation rentals, featured in The Agency’s 2014 Annual Report, explains that the rise of the industry coincides with a shift towards personal connections and unique travel experiences over mere commodities.

“In my mind, Ultra-Luxury is not merely a descriptive of prestigious locations with ornate interiors and designer furnishings, but of highly detailed architectural finishes, breathtaking vistas and personalized, on-site, one-on-one concierge services,” Larry says.

From beach villas in Los Cabos, St. Barth and Hawaii, to mountain chalets in Colorado and country estates in Tuscany, Cuvee’s couture villas and penthouses cater to, and celebrate, individuals who understand that life is all about memorable occasions.

“Luxury Rental Villas and Private Estates provide the comfort of a home away from home, while delivering exceptional sensory experiences and immaculate sophistication. These rentals are the crown jewels of their destinations, equipped with Chef-style kitchens, locale-inspired furnishings and state-of-the-art amenities,” points out Larry. “They are sought out and enjoyed by celebrity A-listers, top-ranked CEOs, NFL Players and wealthy investors, who are setting a trend in opting for exclusive rental estates rather than traditional hotel suites or vacation clubs for their global getaways.”

Read his full story featured in The Agency’s 2014 Annual Report.