Posted on 17 Dec
Each year PANTONE, the world-renowned authority on color, chooses a symbolic color selection; a color snapshot of what they see taking place in our culture that serves as an expression of a mood and an attitude. For the first time ever, in 2016 PANTONE has introduced two shades: Rose Quartz and Serenity as the 2016 PANTONE Color of the Year. "Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace," said Leatrice Eiseman, Executive Director, PANTONE Color Institute. Rose Quarts and Serenity are welcoming colors that psychologically fulfill our yearning for reassurance and security; an antidote to modern stresses. The combination of the two also challenges traditional perceptions of color association. PANTONE's belief is that in many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity that Rose Quartz and Serenity represent. The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer. Click here for more information about the color of the year and colors of years past.