Hollywood's Landmark Villa Carlotta Reopens After Stunning Renovation

Posted on Friday, June 29, 2018.

What do Jim Morrison and Marion Davies have in common? Aside from being two of L.A.’s most enduring cultural icons, they both roamed the halls of a certain 1920s Hollywood landmark way back when.

Located in quaint Franklin Village, near the base of Beachwood Canyon, Villa Carlotta has played host to some of the city’s most intriguing personalities over the decades. Designed by Arthur E. Harvey in the classic Spanish Colonial Revival Style, the legendary apartment building and designated city historic landmark was deemed “the last word on luxury” by The Los Angeles Times when it made its debut in 1926. Now, after a $5.5 million renovation by CGI Strategies, the historic residence is welcoming a new wave of dreamers looking to make their mark on the City of Angels. And on Tuesday, June 26th, the newly reimagined building was unveiled with a grand event that drew some of Hollywood’s finest.

“CGI Strategies has worked diligently with the Hollywood Heritage Museum and the Los Angeles Office of Historic Resources to ensure we maintained the historic integrity during the restoration of Villa Carlotta,” said Gidi Cohen, Founder and CEO of CGI Strategies. “We believe we have captured the true essence of Villa Carlotta and know our residents will be enthralled with its rich history and aura.”

Represented by The Agency’s Co-Founder and President Billy Rose, 50 fully-furnished studio, one- and two-bedroom residences have debuted at the landmarked residence, infusing Old Hollywood glamour with contemporary, Californian appeal—and the five-star service of a luxury, boutique hotel.  

“Creative souls from all walks of life have resided at Villa Carlotta over the decades and you can feel the intoxicating energy as soon as you enter the inviting foyer,” says Billy. Replete with original, hand-painted friezes, carved wood beams and highlighted archways, the building’s iconic foyer features custom furniture by Christos Prevezanos of Studio Preveza and a grand piano that was a gift from a 40-year resident of the building, Sam Fuller. Serving as the heart of the property is The Palm Garden, a lush, open-air courtyard crowned by a tranquil water feature, where residents can gather and bask in the city’s inimitable golden hour glow. For those who prefer lounging at greater heights, Villa Carlotta’s expansive rooftop deck offers views of the Hollywood sign.

Available for stays of 30 days or longer, each residence comes brimming with designer finishes and complete with fully equipped kitchens, adjoining Parisian-style dining areas and expansive, light-infused living spaces. Residents may choose to take advantage of an array of amenities and services, including in-residence dining, dry cleaning pickup, housekeeping and dog walking, while a 24-hour concierge is on-hand to arrange anything from airport transportation to hard-to-get dinner reservations.

From its prime location in Franklin Village, Villa Carlotta is just a short stroll to popular shops, restaurants and attractions, including La Poubelle, Van Leeuwen Ice Cream, Birds, The Oaks Gourmet Market and Upright Citizens Brigade Theatre, and within moments from Silverlake, Koreatown and Downtown L.A.

For more information, visit Villa Carlotta’s website.

1 Response to "Hollywood's Landmark Villa Carlotta Reopens After Stunning Renovation"

Tom Ellis wrote: I moved into the Villa Carlotta in 1980 and I lived there for 30 years. The Villa was a neglected old Hollywood building at that time, but the rent was cheap so I stayed. The courtyard was a disaster, completely filled with broken glass and other garbage. During that time I took care of the courtyard, and installed a fish pond and turned it into a jungle Garden. I also helped found the neighborhood watch committee, which completely changed the neighborhood from crime-ridden graffiti covered and dangerous streets, into a wonderful friendly neighborhood, the result is what you see today. I lived in apartment 106, which has 9-foot French doors that open onto the courtyard. I'm an artist, and my paintings were not only in my apartment, but this played out in the hallways as well. I'm also a decorator, and people would come to see the courtyard and they would off and be invited into my apartment to view my heart and my collections. I made wonderful friends there. One friend named favor who lived at the Villa on the 4th floor brought a bullfrog and left him in the fish pond. I found a way to feed him since there were no insects, and he lived for about three and a half years during which time he became enormous and fat. His name was Froggy the Hollywood Frog. One day some ignorant local children came in and threw rocks at him and blinded him in one eye. He died several weeks later. I'm still writing his obituary. He was quite the star.
Over 30 years, I had quite a few marvelous parties. Some were just in my apartment, While others Spilled Out into the courtyard and even the lobby. One memorable party in the lobby, a longtime resident named Wally, a former model, she was discovered by Richard Avedon and was on the cover of Life magazine when she was 13, came downstairs and joined us wearing nothing but a smile. It was hilarious.
Because I took care of the courtyard, the manager let me use a room in the basement that used to be for storage. This I turned into my art studio, where I painted at any time of the day or night. I think that had a lot to do with me staying for so long. During the 30 years I lived there, I got to know and be friends with many of the residents. One of my closest friends was a woman in her 90s named Tasha Maxwell. She had been an opera star back in twenties. One of her voice students was Davy Jones of the Monkees. lots of people in The Villa new lots of other people who didn't live in the villa, and networking became a real art, but I'll save that for another time. Hope you've enjoyed my reminiscing.

Tom Ellis, artist

Posted on Saturday, June 30, 2018.

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