Metropolis Wins Big for Its Landmark Digital Art Display in the Heart of DTLA

Posted on Thursday, June 21, 2018.

The dazzling LED video art installation that welcomes residents and guests to Metropolis has won international distinction for its innovation and creativity. “Convergence” spans 100 feet wide and 20 feet tall at the porte-cochere entrance of Tower I and provides an ever-evolving exploration of L.A.’s diversity, creativity, culture and community. Commissioned by Greenland USA, “Convergence” is a collaborative piece by local artists Refik Anadol and Susan Narduli and conceived to express and respond to the spirit of the city in a seamless fusion of digital content, public space and urban life.

“Metropolis is a reflection of the new Downtown Los Angeles community and a gateway to the district,” said Anadol. “Similarly, we’ve built ‘Convergence’ on this theme of Los Angeles’ past, present and future, tapping into its history as the cradle of digital art and pushing its boundaries.”

“Convergence” combines real-time demographic, astronomical, oceanographic, tectonic and climate-based data streams, as well as social media posts, traffic and news feeds to present a continually changing cinematic narrative of Los Angeles. The display involved many disciplines, including structural, electrical, architectural and artistic. It was brought to life by a collaboration between the artists and the Metropolis design and construction teams at Gensler, Webcor and Greenland USA. According to StandardVision, which was involved in the design and construction of the sign, “Convergence” is the world’s first architectural media installation utilizing a 380-Volt DC power system.

The installation won a Digital Signage Expo 2018 APEX Award in the Event Venues & Hospitality category, one of nine categories from a field of 116 entrants from 10 countries. You can read more about the technological, electrical and structural solutions implemented to bring the artwork to life here.

“Convergence” sets the stage for the innovative, contemporary architectural and design vision of Metropolis, which features three residential towers, the boutique Hotel Indigo and more than 70,000 square feet of retail space in the heart of Downtown Los Angeles. Studio, one and two-bedroom residences feature soaring ceilings, versatile open floor plans, curated modern detail and floor-to-ceiling windows framing far-reaching views of the Los Angeles skyline and Hollywood Hills beyond. Atop Tower I is The Penthouse Collection, represented by The Agency’s James Harris, David Parnes and The Agency Development Group, offering a limited number of eight exquisite, two-story, two- and three-bedroom residences capturing some of the city’s finest views.

Tower II, represented by The Agency Development Group, is now accepting reservations on its superb collection of residences and unprecedented amenities, which include a 1.5-acre sky park, resort-style, Junior Olympic-sized pool, Met Nine Residence Clubhouse, billiard and screening rooms, fitness studio, dog run and children’s playground. Metropolis is situated amidst the city’s center for sports, entertainment, culture and commerce, within moments of L.A. Live, STAPLES Center and the Arts and Financial Districts.

For more information, contact Info@LiveMetropolisLA.com or 213.493.5555,  or visit the sales galleries open daily from 10am-6pm at 877 and 889 Francisco Street, Los Angeles.



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