Real Estate Marketing with a Twist: The Agency Debuts Mora House Video

Posted on Monday, July 2, 2018.

From our commitment to innovation and technology to our world-class marketing, we’re proud to lead the pack and embrace creativity in all that we do. So when it came time to debut 10718 Mora Drive, an unprecedented architectural estate in Silicon Valley, our team wasted no time creating an Oscar-worthy video that showcases this exceptional home in all its glory.

“Every home has its own unique story to tell,” says Rodney Jones-Parnell, Creative Director of The Agency. “Video allows us to tell a home’s story in a vivid and dynamic way; to enable a buyer halfway across the world to feel as if they’re walking through its hallways, preparing a meal in the chef’s kitchen, or taking in the views from sweeping balconies. Photos and listing copy are excellent tools, but video allows us to capture the essence of a property in a way traditional media can’t.”

With an increase in international buyers in the U.S. market, particularly in tech hubs like Silicon Valley, video has proven invaluable in making distinctive properties available to a wider range of buyers abroad. And on a creative level, it enables agents to align a home with a lifestyle; to build a story around a property that resonates with potential buyers. “One of the many things that sets The Agency apart from other brokerages is our focus on real estate as lifestyle,” says The Agency’s CEO and Co-Founder Mauricio Umansky. “Like all of our homes, Mora House is in a league of its own.”

Set atop a magnificent view lot with jaw-dropping panoramas of the San Francisco Bay, East Bay Mountains and Silicon Valley, the architectural tour de force was masterfully designed by Robert Swatt of the award-winning Swatt | Miers team and developed by Melvin Vaughn of Vaughn House. Among its enviable offerings is a German-engineered chef’s kitchen, two exceptional master suites, and plentiful decks showcasing views stretching from Rancho San Antonio to the lights of San Francisco and distant views of Apple’s new ‘Spaceship’ campus. A zero-edge infinity pool and spa appear to spill over the hillside, while expansive, sunlit decks lead to a succession of terraced lawns, a putting green and landscaped gardens.  

“A cutting-edge home warrants cutting-edge marketing,” adds Gina Blancarte, who represents the property alongside Mauricio Umansky, Taso Tsakos, and Roxana Melgarejo. “Not only is Mora House among the most tech-forward, architecturally stunning homes in the country, but it literally overlooks the headquarters of one of the world’s most innovative companies. It’s only fitting Mora House be launched with an equally innovative video.”

 

Watch the video below. For more information about Mora House, visit its website.

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