The Agency Daily

One visit to Playa Vista, California, and you’ll quickly understand why 90094 is the new area code gaining both local and international attention. Leading architects and urban planners have converged to create an active-lifestyle, environmentally friendly showpiece of modern, coastal California living; one that emphasizes recycling, conservation, convenience and, most of all, community.

As the first new community to be established on the Westside of Los Angeles in more than 50 years, Playa Vista offers an unprecedented opportunity for people from all walks of life in LA to live closer to where they work and play. Retail, commercial, and recreational spaces are strategically woven into the fabric of the landscape so that residents can accomplish their

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Sorry, rest of the country, but we’re giving you one more reason to want to live in Los Angeles: we are a breeding ground for sports stars. At the London 2012 Olympics, our local athletes out-medaled the rest of the country, proving that hard work and dedication can overpower distractions that come along with living by the beach and having access to endless amenities and entertainment.

As outlined in the map above from the Martin Prosperity Institute, athletes who reside in Los Angeles brought home the most medals from London (a total of 45 to be exact), more than four times the next closest city, San Francisco (11 medals). According to urban planning guru Patrick Adler, who received his doctorate from UCLA, the reason for our athletic prowess lies

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Location: 11400 Sunshine Terrace, Studio City

Size: 5 Bedrooms / 6.5 baths; 7,600 square feet

For Sale: $7,995,000

Agents: Blair Chang

Los Angeles is home to arguably the most diverse number of architectural styles, yet none seem to lift us up off our feet quite like a French Chateau. Perhaps it is the large, formal floor plans offering plenty of room to roam or that there is no shortage of windows and arched doorways to illuminate and enrich the interior.

Most of the estate’s architectural elements have been preserved from the 1923 original construction, which was recently renovated, and lived in, by hit songwriter and former American Idol judge Kara DioGuardi. The elements in this 5 bedroom, 6.5 bathroom home aim to fulfill a sense of openness

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By Kofi Natei Nartey

As the director of the Sports & Entertainment Division at The Agency, I have the pleasure of working with celebrities from the world of TV, film, music and professional sports. It’s an extremely rewarding yet challenging niche, as celebrities have very unique real estate needs and concerns when it comes to such things as privacy, location and amenities. While there are numerous things to know about working with the A-list set — indeed it’s an ongoing learning process that’s impossible to master overnight — here are 10 quick “best practices” to consider when working with celebrity real estate clients.

Be an expert

This is No.1 on the list for a reason. Celebrities want to know they are working with an expert. You should know your

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The 25-year-old twin brothers behind the leap-enhancing shoe banned by the NBA have joined the ranks of entrepreneurs living sky high in Downtown Los Angeles at The Ritz-Carlton Residences at L.A. LIVE.

Ryan and Adam Goldston, founders of the Beverly Hills-based Athletic Propulsion Labs, just bought adjacent homes on one of the top floors of the 54-story, five-star luxury residential tower poised high about LA's entertainment and sports district.

The brothers struck business gold two years ago when they developed a basketball shoe that instantly increases a person's vertical leap an additional 3 1/2 inches. The shoe was quickly banned by the NBA for providing players "an unfair advantage," and the resultant PR immediately sent sales skyrocketing,

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No one can challenge Jamaica’s Usain Bolt’s “fastest man in the world” title, but fastest convertible on the road? Meet the newest contender, the MP4-12C Spider Convertible, McLaren’s new retractable hard top sports car with a 616-horsepower, 3.8-liter V8 engine that sprints an impressive zero to 62 mph in 3.1 seconds. Its arrival brings the latest in vehicle dynamics technology, a clear challenge to the Ferrari 458 Spider already on the market. The 12C Spider (photos/video) delivers race car performance and handling on the track while still giving you the upmost comfort—which is a very good thing, since most of our maneuvers won’t be accompanied by a pit crew anytime soon.

The highly anticipated McLaren will have its first public outing in September

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Special 10% Discount Offer for Friends and Clients of The Agency

L.A. LIVE, home to the world-class residential tower The Ritz-Carlton Residences at L.A. LIVE, will once again serve as the headquarters for the Los Angeles Food & Wine (LAFW) festival this August 9-12. The 4-day culinary celebration, presented by Coastal Luxury Management (CLM) in partnership with AEG, dick clark productions (dcp), and Host Chef Wolfgang Puck, will bring together more than 100 celebrity chefs, 250 wineries and winemakers and stars from the entertainment and sports world for the very best in food and drink culture.

The Agency clients and friends interested in attending LAFW are encouraged to contact our concierge service at 424.230.3712 for preferred pricing and VIP

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West Hollywood residents will celebrate in the streets tonight in a show of unity against crime during the City of West Hollywood’s annual National Night Out. The City’s Neighborhood Watch Groups, in coordination with LA County Sheriff’s Department and LA County Fire Department, will hold evening events and social gatherings in neighborhoods throughout West Hollywood. Neighborhood events will include block parties, barbecues, live entertainment and dancing. Plummer Park will host a movie night, showing the Oscar winning film "The Artist," beginning at 8:00pm.

“Do plan to come out and join me and the entire City Council on August 7th at one of the block parties throughout our City," said West Hollywood Mayor Jeffrey Prang. "It is a night of great fun

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By Billy Rose

Add Forbes and CNN Money to the list of influential business/economic publications that are heralding the turnaround of the American housing market.

Though Forbes cautions there are “downside risks” to their positive outlook (an unanticipated increase in the pace of foreclosures, sluggish job growth, a “political train wreck” on budgetary and tax issues), they “remain optimistic that low mortgage rates, high levels of affordability, rising rental prices, and slowly improving conditions in the overall economy will combine to keep the housing recovery on track."

"Nationally, we believe that housing has finally turned a corner," declares Stan Humphries, Zillow's chief economist and a Forbes contributor.

Just last week, The Wall Street

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No, the cocktails don’t grow on trees, but it sure seems that way at The Ritz-Carlton in Downtown Los Angeles these days, where just two floors separate the herbs, fruit and flowers from your sun-kissed lips at the renowned WP24, Wolfgang Puck’s restaurant and lounge on the 24th floor.

You’ve heard of the “farm to table” food movement that has been revolutionizing the restaurant business, but “garden to glass”? Leave it to The Ritz-Carlton to raise the bar (and your glass) with this truly unique cocktail offering.

From limes to mint to basil, every ingredient is freshly plucked from the hotel’s bountiful garden, which shares sunlight with BLUE, the rooftop pool deck at The Ritz-Carlton Residences at L.A. LIVE. Escape with a refreshing Verbena

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