Posted on 21 Jul
From agent-penned articles and lively podcasts to stunning listings and notable sales of celebrity-owned properties, here is a look at what made headlines in July at The Agency.
MAURICIO UMANSKY - The Agency Founder and CEO is also the lead real estate contributor for Worth, recently penning an article Location, Location, Likes: The Rise of the 21st Century Real Estate Agent on Social Media. In the piece, Mauricio talks about how more qualified buyers are contacting agents regarding listings they’ve seen on Instagram and Facebook, as well as buying multimillion-dollar properties sight unseen. He says in order for agents to stay competitive, they must quickly adapt to using social media sites as a sales tool and marketing platform. The article follows the evolution of The Agency’s Instagram following (@TheAgencyRE.com), as well as many of the firm’s agents becoming influencers in the industry, including James Harris, David Parnes, Hooman Aliary, Trevor Zien, Santiago Arana, Farrah Brittany, Peter Torkan, Paige Torkan and Ben Belack.
BILLY ROSE - The Agency Founder and President was featured in DIGS Magazine’s very first remote podcast, DIGS Influencer Podcast, the Titans of Real Estate with Warren Dow. Billy discussed everything from his rise to the forefront of the real estate industry to how agents are adapting to sell real estate in 2020, including what he’s been seeing on the ground. “L.A. is uniquely situated in that we’re spread out, where we have half the population of New York in double the square footage of land. And we generally are a single-family marketplace, where you’re not sharing anything. I think there’s going to be a lot of movement particularly to the West, particularly in L.A.” Listen to the full interview here.
2920 NEILSON WAY 303 - The New York Times recently spotlighted properties across the country in its piece, $1.3 Million Homes in New York, Ohio and California. Making the list is 2920 Neilson Way 303, a two-bedroom, ocean-view condo in Santa Monica’s Ocean Park neighborhood, represented by Keri White and Jeffrey Sandorf. The home is across the street from Ocean View Park and a mile-and-a-half south of the Santa Monica Pier. It features an L-shaped kitchen, breakfast bar, living and dining area with a gas fireplace and private balcony, with building amenities including a pool, three spas, a billiard room and a doorman.
THE ORUM HOUSE & THE BEVERLY HOUSE - In 5 Home Listings to Swoon Over, Angeleno Magazine featured two spectacular listings represented by The Agency. The Orum House is a contemporary masterpiece listed by The Umansky Team: Mauricio Umansky, Farrah Brittany and Eduardo Umansky. Designed to majestically float over Bel Air, the home is encased in glass framing sweeping city to ocean views. “Spanning over 18,800 square feet, this double-gated property is a living work of art,” Angeleno writes. The Beverly House, represented by Mauricio and Santiago Arana, was the honeymoon destination and West Coast presidential headquarters for JFK. “If that isn’t enough to convince you of the value of this property, try considering the four security gates, two-story library, state-of-the-art spa and nearly Olympic-sized swimming pool,” notes Angeleno.
1450 BLUE JAY WAY - The Bird Streets home of MedMen co-founder Andrew Modlin was selected as a Los Angeles Times Hot Property, recognized for its subdued contemporary design. Represented by Lindsay Guttman the 6,377-square-foot house features five bedrooms, linen-finished limestone floors, cedar plank ceilings, a glass wine cellar, library, gym with steam shower and swimming pool with spa. Indoor-outdoor living makes the most of the meticulously landscaped grounds and courtyard, while the great room overlooks the sparkling city views.
72 BEVERLY PARK - Mansion Global recently featured this stunning Beverly Hills mansion, with 11 bedrooms, a 6,000-square-foot guest house and detached office within the gated and coveted Beverly Park community. Represented by The Umansky Team: Mauricio Umansky, Farrah Brittany and Eduardo Umansky, 72 Beverly Park was designed by prominent architect Richard Landry in the late 1990s, featuring contemporary design, geometric flourishes, a curved sloping roofline and rounded wall-to-wall windows. “The floor plan is extraordinary,” Mauricio told Mansion Global, adding that the office and vast acreage make the home a hot commodity among today’s buyers.
1684 N. CRESCENT HEIGHTS - Fancy Pants Homes marked the sale of Queen Frontman Adam Lambert’s Hollywood Hills home, noting the singer put an end to his three-year quest to find a buyer for his ultra-chic, three-bedroom residence. “But it wasn’t until The Agency’s Emil Hartoonian and Nicholas Siegfried took charge of the listing that the right buyer came in sight, and Adam Lambert’s house finally sold for $2.92 million,” the article notes. The house features clean lines, geometric details, massive floor-to-ceiling windows, an elegant swimming pool and incredible views of the city lights.
7023 BIRDVIEW AVENUE - The sale of Anthony Hopkins Malibu beach house captured the attention of the Los Angeles Times. The iconic Point Dume Bluff estate, represented by Santiago Arana, is situated on one lush acre with sweeping, head-on views of the Pacific Ocean, Catalina Island and Palos Verdes. For nearly two decades, the Oscar-winning actor owned the coastal Cape Cod-style home, which boasts beautiful, mature trees for privacy, a four-bedroom main house, one-bedroom private guest house and pool house ideal for entertaining.