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Media Socialites: The Agency’s 2022 Digital Recap 

by | Dec 21, 2022

When it comes to garnering impressions and creating fresh content on social media, The Agency does it right. In 2022, our Instagram account grew by thousands of followers. Take a look at some of our impressive numbers, incredible awards and viral videos below.


Yep, We’re Trending On Instagram

26,800,161 Total Impressions

8,339,497 Total Accounts Reached

422,773 Total Followers

54,110 New Followers

12,865,000 Total Views on Instagram Reels


Adding More Awards to Our Collection

2 Viddy Awards Received (Read More Here)


Our Top Viral Property Videos

119 Carica Road >

Represented by Kara and Chris Resop of The Agency Naples, this 5-bed, 5.5-bath estate in Naples’ sought-after Pine Ridge Estates community was designed and built by the award-winning Don Stevenson and Gordon Luxury Homes.

1.6M views | 11.5K likes | 144 comments | 445 shares | 589 saves | 133,992 accounts reached 

1525 San Vicente Boulevard >

Santiago Arana gave viewers an exclusive peek inside this 7-bed, 13-bath, 22,640 square-foot home in prime Brentwood, which boasts 200 feet of Riviera Country Club frontage, magnificent fairway and mountain views and enticing amenities including a pool, spa, theatre, karaoke room and an indoor sports court.

495K views | 7,519 likes | 206 comments | 1,358 shares | 1,086 saves | 303,914 accounts reached

Paradise Coast Estate >

Bring on the sunshine! Kara Resop invited viewers inside a bright, sun-soaked home in the coveted Paradise Coast enclave of South Florida. The estate was a real hit, garnering more than half a million views.

571K views | 9,880 likes | 240 comments | 1,338 shares | 1,470 saves | 141,102 accounts reached 


It’s Always TikTok O’Clock

The Chernov Team’s Dancer Video received 130K views, 3,881 likes, 211 comments, 970 shares, 405 saves and reached 120,467 accounts


At the end of the day, social media sells homes—and The Agency’s agents use various platforms to maximize great leads and spread the word about incredible listings. According to the National Association of Realtor’s 2022 Technology Survey, social media is the top tech platform when it came to getting excellent quality leads. Additionally, 63% of respondents said the main reason for social media use in their real estate business was to promote listings. When it came to platform preference, 89% of respondents use Facebook in their real estate business, 59% use Instagram, 53% use LinkedIn and 26% use YouTube. 12% reported using TikTok in their real estate business.

Don’t forget to follow The Agency on Instagram at @theagencyre.

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