It may be fall, but according to the headlines, The Agency continues to bring the heat. Here is your rundown of September’s highlights:
In an interview for the RealTrending podcast, President Rainy Hake Austin spoke about scaling The Agency’s boutique-feeling brand to new markets. “The consumer interacts with the brand in different ways depending on whether it’s an urban market versus a suburban market,” she said, “and we work with our partners to allow for that flexibility. At the same time, we hold true to our brand standard so that when you have an experience with the brand, it’s consistent and predictable in terms of the quality you expect.”
The importance of branding was also on the mind of The Agency CEO and Founder Mauricio Umansky, who wrote an op-ed for Entrepreneur. “A brand is so much more than a logo and a name,” he explains. “It’s a look, a feel and a story that will connect your target audience to your mission and values. Building an authentic brand that can evolve with your company correlates directly to the consistent growth of your business.”
Luxury real estate demand is on the rise in Mexico, and The Agency’s Mauricio Umansky and regional managing partners offered International Banker readers the inside track, sharing design trends and markets with the greatest potential. “San Miguel de Allende has broken every real estate record this past year,” noted Juan Diaz Rivera. “An influx of new development is ushering an entirely new level of luxury to this sought-after enclave.”
The dynamic women of The Agency’s Ascaya sales team were featured in Modern Luxury Vegas Magazine. “Setbacks, obstacles, and challenges are all part of life,” says Kylie Lum, “but so is success. Push yourself to evolve. Upgrade your standards and be disciplined.”
Inman profiled Chris and Kara Resop, Managing Partners of The Agency Naples on their dynamic real estate careers. “It was a big decision to leave our previous brokerage and partner with The Agency,” explains Kara. ”We had a comfortable position and were doing excellent business yearly. But something was missing… because we weren’t honoring who we really are at our core.”
Turks & Caicos
Boston.com offered prospective buyers stories and tips for negotiating mortgage terms, with expert commentary from Laura Lowe, who used a strategic rate buydown to close a transaction and secure the best deal for her clients amidst shifting interest rates.
In a recent piece on what $5M gets you in California, The New York Times featured Gus Ruelas’s new Manhattan Beach listing, a surfer-friendly contemporary with ample outdoor space, a three-car garage, recreation room and luxe finishes.
1063 E. Olive Avenue was recently featured in Mansion Global, who reported that Norwegian songwriter and producer William Larsen has listed his 1930s Spanish Revival in Burbank with Nick Collins, who remarked on the home’s exquisite “blend of the restored original character mixed with tasteful updates.”
Pricey Pads highlighted Jane Weatherhead’s breathtaking listing in Mississauga, Ontario’s prestigious Doulton Estates. Offered at $13.89M, the 13,000-square-foot new construction designed by Master Architect Bill Hicks and built by award-winning Hallmark Homes boasts five bedrooms and all the amenities one could hope for — plus impeccable craftsmanship and elegant finishes at every turn.