The success of a real estate agent depends on much more than their ability to close on an apartment. Let’s face reality: closing the client from an appointment is much easier than generating the client in the first place.
With that in mind, I want you to budget this checklist into your workday to help increase your chances of success tremendously.
- Use a calendar (I use Google). It will keep you organized and will help you with time management.
- Get on a daily schedule. Consistency is the key to success!
- Organize your “33 touch” farming system (hello, downloadable checklist!). Remember, it’s proven that agents who actually execute on this system close 6 times the amount of business on average when compared to agents that don’t.
- Show your CRM some love so you’re not targeting lead generation efforts at anyone who isn’t going to grow your business.
- Pair up with another agent in your office for an hour of script practice (referrals, prospecting, objections, etc.)
- Use a listing syndication tool to optimize the distribution of your listings, such as Signal.
- Preview open houses for sales or open listings for rentals. There are hundreds of fabulous buildings that you probably haven’t seen—learn the product that you are selling!
- Organize a mixer for you and a like-minded group of people to get together for drinks.
- Research networking opportunities and attend an event (use meetup.com to find events in your area).
- Study the current market inventory as well as market trends in your preferred neighborhoods.
- Write a blog post on a topic you’re passionate about and make sure to promote it across your channels.
- Grab a coffee with agents at other firms that you have enjoyed working with.
- Ask an agent if you can host an open house at their exclusive for the day.
- Share a post on social media to give your business (and brand) a boost, whether it be about a new listing, your adorable dog, or a client testimonial.
- Learn which management companies have buildings in each neighborhood. This will help you learn the market, and also make it easier on you when preparing a tour for a client.
- Go to a broker open house or a general open house and engage the broker in conversation.
- Shadow another agent on an appointment or bring an agent along to your appointment to get and give feedback. This goes for two people at any level.
- Write thank-you or “just checking in” cards and e-mails to past clients.
- Engage past clients to ask for referrals.
- Answer real estate-related questions in forums and groups on sites like Streeteasy, Quora, Facebook, and Reddit.
Now, get to work!