2026 RealTrends City Ranking, #1 Agent in Pasadena by Volume
2026 LA Business Journal Top 100 Residential Real Estate Agents
2026 RealTrends The Thousand and Verified
2025 LA Business Journal Leaders of Influence
2025 LA Magazine All-Star
2025 RealTrends The Thousand and Verified
2025 Pasadena Magazine All-Star
2025 Chairman's Award Top 5% | The Agency
Rita Whitney has closed over ONE billion dollars in real estate sales, ranking among the top agents in the United States, Los Angeles and the Greater Pasadena area. With over 30 years of experience serving L.A. clients, she lends nuanced expertise in the Pasadena, San Marino, and La Cañada areas. At the heart of her business is a focus on premier service, professionalism, and integrity, qualities that have established her as a highly respected leading agent in Southern California. Prior to joining The Agency Pasadena, Rita worked at Sotheby's International Realty, where she consistently ranked among the brokerage's top producers nationwide. A committed advocate for her clients throughout every step of the buying and selling process, Rita implements a world-class marketing strategy and skillful negotiation. Her wealth of accumulated knowledge sets each client and transaction up for success. Always inspired by a new challenge, Rita takes a savvy approach to real estate, commemorated by a career steeped in accomplishment and accolades. Her deeply committed base of repeat clients and referrals is a significant testament to her exemplary business built on a foundation of trust and loyalty. Born and raised in New York and Phoenix, Arizona, Rita received her bachelor's degree in Journalism from Arizona State University. An avid golfer and self-proclaimed foodie, she enjoys spending time on the links, discovering new restaurants, traveling, and experiencing new cultures and cuisine. A dedicated member of her community, she is involved in several local charitable organizations.