Posted on 3 May
The Agency is always looking for new ways to innovate, adapt to a changing marketplace and elevate our offerings, all to provide our agents and clients with the most exceptional service in the industry. With that said, we are thrilled to announce that we are acquiring Triplemint, the software-powered, independent firm based in New York City. The pairing of The Agency and Triplemint brings together the most innovative luxury brand in real estate with some of the most revolutionary technology in the industry. With a media exclusive, Bloomberg broke the news of the partnership to the world.
Together as The Agency, we are innovating a boutique, agent-first, tech-driven approach that simplifies the real estate experience for agents and clients alike. And of course, our rules haven’t changed.
Founded by David Walker and Philip Lang, Triplemint has delivered on its mission of producing a fully-integrated tech solution to create a simpler, smarter buying and selling experience. Together as The Agency, we will leverage technology—including proprietary data platforms, algorithms and predictive analytics—to help agents generate and close more business with enhanced efficiency.
The Agency and Triplemint are now one company offering the best of both worlds: luxury brand prowess and proprietary tech platforms. In short, our sum is greater than our parts. In tandem with the acquisition, The Agency has jointly raised $35 million in growth capital from strategic investors, further positioning The Agency for strategic and sustainable global growth.
“The Agency is focused on continued global expansion, choosing quality over quantity every time,” said Mauricio Umansky, Co-Founder and CEO of The Agency. “Learning from others that came before us, we intend to offer the 2.0 version of luxury real estate as we seek to provide a seamless, integrated experience for our agents, helping them to become better advisors and elevating their ability to provide a high-touch and high-tech experience for clients in a way that has yet to be seen in our industry. The $35M raise coupled with the acquisition of Triplemint positions us perfectly for this new chapter.”
David and Philip, who will serve as the Chief Strategic Officer and Chief Business Officer at The Agency, will join Mauricio, President Rainy Hake Austin, Co-founder Billy Rose and other industry veterans on The Agency Leadership Team. Triplemint’s staff of 90 engineers, data scientists, developers, marketers and strategists, as well as their nearly 225 agents, will join The Agency’s existing in-house creative, public relations and tech specialists as well as over 1,100 agents across the globe.
“From the beginning, I have been motivated by the core belief that real estate can and should be better for agents, sellers and buyers alike. By bringing Triplemint and The Agency together, we can achieve that mission tenfold,” said David. “The combination of a great brand and powerful technology raises the bar in our industry and offers agents and clients more value than ever before.”
“We believe that agents do not need to be marketing or technology experts, so we are focused on creating technology that makes staff more productive on behalf of our agents. This way, our agents can spend more time focused on their clients, not learning how to use the next shiny tool. Our approach positions The Agency as the first-ever brokerage to use technology to truly foster the human connection,” shared Rainy. “We are expanding our global reach while maintaining our boutique, collaborative culture by obsessing over experience at every touchpoint and quality in everything we do. Our integrated technology experience will save agents time and provide valuable solutions so they can remain focused on what they do best—advising clients and selling real estate.”
With technology and innovation at the core of the partnership, The Agency will offer a full suite of cutting-edge tools, powered by Triplemint’s predictive analytics and machine learning, including a fully-integrated search platform. These tools are aimed to improve the agent experience and will enhance real-time communication between agents and clients while increasing productivity; automatically track the market and produce customized, real-time alerts; foster lead generation to automatically capture, vet, and convert leads; utilize proprietary algorithms and data science to predict valuable information such as who is most likely to sell their home, and more.
“It is entirely rare that two companies can come together and provide everything the other needs to grow and thrive,” said Philip. “The Agency and Triplemint share the same vision that a brokerage should be more than a place for an agent to hang their hat. Through this partnership, we’re providing real, tangible value and resources so that agents can better advise their clients.”
This announcement comes at a time of rapid expansion for the firm. In 2021, The Agency launched 11 offices and another six in the first quarter of 2022. To date, The Agency has closed more than $41 billion in real estate transactions and has more than 50 offices in the U.S., Canada, Mexico, the Caribbean, and Europe, with more offices slated to open around the globe in the coming months.
The Agency will be opening an East Coast corporate headquarters in New York City later this year. With the development of cutting-edge technology and continued commitment to first-class service, The Agency is the fastest-growing boutique, luxury real estate franchise brand in the world.