Posted on 25 Apr
This year, Parachute Market is starting up a new affair with West Hollywood Design District (WHDD) to host A Street Af(Fair): East Meets West on April 30. The partners are bringing a classic European-style bazaar to the streets of West Hollywood, in honor of two prominent Southern California design movements: European-inspired Hollywood glamor and California Modernism. This collaboration will bring together Los Angeles’s Eastside and Westside design communities, to meet in the heart of West Hollywood Design District, bringing the best of each neighborhood’s eco-conscious designs, live music and gourmet food. The outdoor marketplace will showcase the creations of talented local and international designers, makers and artists. From indie shops to luxury boutiques, vendors will offer an array of crafts: decorative objects, household tools, new and vintage furniture, fashionable apparel and accessories, and more. The eclectic selection is expected to draw crowds equally as diverse, from art enthusiasts to eco-conscious consumers all hunting for gems to satisfy varied tastes. The fair will be held on North Almont Drive, between Melrose Avenue and Santa Monica Boulevard, from 11 am to 5 pm on Saturday, April 30. Click here for additional event details. West Hollywood Design District: West Hollywood Design District has been a cultural destination for high-caliber design, fashion, art, dining, beauty and more since the 1950s. More than 250+ global visionaries and creative leaders have chosen this place as their West Coast home. Today WHDD is an extraordinary mix of district pioneers, from Phyllis Morris to J. Robert Scott, mixed with the new guard from Rag & Bone to Christian Louboutin-together championing progressive style and timeless sophistication. Parachute Market: Parachute Market is a conceptual design fair and temporary marketplace that offers a platform for timeless objects and enduring design within an experimental marketplace of new and vintage furniture, decorative objects, home goods, jewelry and fashion by emerging and established artists, designers and collectors. Its pop up markets include preview events and panel discussions, influencing the Los Angeles design world.