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Follow the Leader: The Agency is One of the Most-Followed Brokerages on Instagram

by | Feb 11, 2020

The Agency now holds the distinction of being one of the most-followed real estate brokerages in the world on Instagram. This comes after The Agency’s Instagram followers just surpassed the 270,000 mark. 

In addition to stellar audience stats, our account has enjoyed callouts from a number of media outlets, including BravoTV—who called our feed “ the eye candy we need this year”—and Realty Biz News, who named The Agency one of the “10 Superstar Agencies Rocking Instagram.” 

“Our Instagram is a powerful way for us to engage with our followers—who include clients, potential clients and those that love real estate as much as we do,” says The Agency’s Founder and CEO, Mauricio Umansky. “Our feed showcases not just visually appealing content, but professional insights and exclusive looks inside our most incredible properties. Plus, it’s a way for everyone to get to know our amazing agents, who have such great energy and insight into the market.”

Property tour videos remain consistently popular among followers. To date, our most popular post has garnered more than 11,500 likes; and our most liked video of 1231 Lago Vista Drive has logged upwards of 90,000 views.

But our Insta isn’t just real estate eye candy. The feed also provides the latest local industry trends with monthly market reports—check out the December report here—and regular #TheAgentSpotlight posts, which spotlight pics from our agents’ personal accounts. 

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