The Agency was founded on a spirit of collaboration, a desire among agents to modernize the industry and work together to offer their clients the best possible representation. Putting the firm’s founding principle to work, Santiago Arana, Craig Knizek and Adi Perez recently partnered to represent a new listing at 4861 Alonzo Avenue in Encino. The three top-performing agents came together to create a video in which they each highlight their favorite parts of the brand new modern farmhouse.
As a contributing writer for Inman, Santiago recently penned an article outlining the benefits collaboration can have for agents and clients alike, as well as the unique marketing ideas that were a result of the partnership.
“We even had a little fun with our listing video for this property regarding our co-representation,” Santiago, Partner and Principal at The Agency, writes. “As well as highlighting the amazing property, each of us toured our favorite parts of the home.”
“Craig loves the location, just a short walk from Ventura Blvd, which has great dining and shopping options. For me, I love the kitchen, which is beautifully designed with amazing materials including marble and wood. And Adi loves the master suite, with beautiful high ceilings, expansive walk-in closet, and a spa-like master bathroom overlooking the sparkling pool.”