The Agency has long been renowned for our innovative brand, creative marketing and collaborative nature. This week, the in-house marketing team launched a comprehensive new marketing portal stocked with everything its agents need to promote themselves and their properties worldwide.
Always aiming to leverage technology to add ease into the real estate process for both the client and the agent, this Marketing Portal is a one-stop-shop for our global team of agents when it comes to marketing and public relations.
“This isn’t just about the creative assets, but the people behind them; a place where business, marketing and tech can come together in service to our agents,” said Rainy Hake Austin, President of The Agency. “The portal was envisioned by our in-house marketing team, led by VP of Marketing Operations Nathan Rohrer, to ensure our agents remain current on everything happening within our creative and public relations divisions.”
The Agency Marketing Portal Features
Personalized Service
> Looking to create a new asset, such as an ad, brochure or mailer about you or your listing? In the portal, agents can see their listings, request support, view the status of market reqeusts, and receive updates.
> Agents can also explore inspiration and options, link directly to the templates available in The Agency Creative Center, the fully-accessible platform where agents and their marketing team can customize The Agency’s extensive toolkit of marketing assets.
Marketing Resource Library
> The Agency makes its full library of published materials available to agents all in one place, from brochures to magazines and industry reports, as well as how-to’s and insights from the team. It’s extensive social media library for agents and offices is constantly refreshed and made available to all.
A Newsfeed
> The portal features news and updates from the team, including new assets and information on upcoming events, highlights and partnerships.
“This portal provides one globally centralized platform and goes far beyond the typical marketing toolkit offered by traditional residential brokerages,” said Nathan Rohrer. “We want our agents to have 24-hour access to everything they need to promote themselves and their business, backed by the global brand of The Agency.”
At The Agency, we have the most productive agents in the real estate industry. Behind each of them is a fully staffed creative agency, providing the best branding, marketing and media services in the business. With this portal, we give our savvy agents the keys to all of our marketing and PR resources, as well as direct access to the team.
So, sky’s the limit, team. Let’s do business.
