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The Agency’s Own Launch Domicile, A Groundbreaking Real Estate Gaming App

by | Dec 11, 2023

It’s Domicile’s big debut! Today marks the official launch of Domicile: Game of Homes, the first-ever Multiple Listing Service (MLS)-based real estate mobile game. Founded by Edward Fitz, a top-producing agent and Partner at The Agency, Domicile combines the hugely popular national pastime of exploring home listings with a gaming experience like no other, seamlessly combining real estate, gaming, social media and entertainment. Read more about Edward’s thought process behind the app in our special Q&A blog here, and see coverage of today’s launch in The Real Deal here. 

Supported by real estate industry leaders, including Mauricio Umansky, CEO of The Agency and investor and advisor to Domicile, and notable figures from tech and entertainment, and the first-ever game to pull real-time Multiple Listing Service (MLS) data, Domicile merges the competitive gaming world with the dynamic real estate market, enabling users to explore properties on the market and offer their own opinions on those properties. 

“I’m excited to announce the launch of Domicile: Game of Homes,” said Edward, Domicile’s Founder and CEO. “We’ve transformed casual home surfing into a reality-based game. And as a brokerage, the data we’ve gamified comes directly from local Multiple Listing Services. Zillow gets 10.2 billion hits every year. And almost 80% of those visits are from users who have no intention of buying or selling a home. They just love looking at other people’s houses. Domicile expands on the Zillow model; users can interactively guess not only the listing prices of homes, but the final selling prices, which can be very different! Ultimately, Domicile will also be able to offer buyers, sellers and the real estate industry a crowd-sourced alternative to Zestimates.”

 

ABOUT DOMICILE 

With its innovative approach, intuitive design, and the endorsement of industry experts, Domicile offers a range of features that position it as a must-have for anyone who is in the market for a new home, or who just loves real estate. 

Users can search and explore real-time MLS listings from over 20 highly sought-after markets across the United States with friends in celebrity home trivia quizzes and home price guessing games, and climb Domicile’s leaderboard showcasing their expertise. 

The app’s user-friendly interface ensures a seamless experience. Additionally, Domicile serves as an informative tool for real estate professionals, offering a new and exciting avenue to stay informed on inventory and receive real-time updates on the markets they serve. 

Image courtesy of Domicile

Moreover, Domicile stands as the sole platform offering real-time insights into property values. This not only facilitates agents in accurately pricing new inventory but also empowers them to educate and manage client expectations regarding their current home value. Through this feature, Domicile serves as an invaluable resource for both agents and consumers alike.

“I’m thrilled to be part of Domicile. I’ve believed in its amazing potential since the first time Ed shared the idea with me,” says Mauricio, who serves as Advisor of Domicile. “Domicile offers a fantastic new way to experience real estate. Whether you’re a property enthusiast, a rookie agent, a seasoned pro, or a homebuyer trying to find your dream home, the app makes it a super fun and immersive experience!”

Domicile’s initial launch phase features active listings across 20 major U.S. markets, including Los Angeles & Orange County, San Francisco, San Diego, Miami, Tampa/Orlando, Washington DC, and Portland, Oregon. Domicile’s next phase will expand into additional sought-after markets, enhancing the games, search functionalities and increasing the social community, in the coming months. 

 

ABOUT EDWARD FITZ 

With a career spanning over 25 years in real estate and now a passionate tech entrepreneur, Domicile’s Founder, Edward Fitz established his reputation selling significant, unique homes in some of Los Angeles’ most prestigious neighborhoods: Beverly Hills, Bel Air, Holmby Hills, the Hollywood Hills, West Hollywood and Santa Monica. 

Edward has sold homes to some of the most famous and influential figures in America. He has consistently placed in the top 1% of realtors nationally and has been named on the Wall Street Journal/Real Trends “Top 1,000 Real Estate Professionals” list. As a highly regarded expert in the industry, Edward also wrote a popular real estate column for MarketWatch for several years. He has been a partner at The Agency for 12 years. 

Domicile is now available worldwide. To download, visit the App Store or Google Play Store. And visit Domicile.com for more information.

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