As we look back at yet another newsworthy month at The Agency, we’re also paying homage to our incredible in-house PR team and spotlighting their amazing work over the past year.
In 2023 alone, our team’s efforts yielded an astounding ad value worth billions of dollars, reaching a vast readership around the world. This exceptional success not only elevates The Agency’s brand but also provides a powerful resource for agents within the firm, granting them privileged access to the press and an expert team to drive their marketing and sales efforts to new heights. As seen in The Agency Red Paper, some highlights include:
2,000 Annual Media Placements, 5+ Media Hits Per Day
24B Unique Monthly Readers, $222.8M+ In Ad Value to Date
20 placements in The New York Times
81 placements in Mansion Global
16 placements in The Wall Street Journal
103 placements in Inman
Now, with February coming to a close, we’re proud to spotlight the Agency PR team’s latest successes. Check out a sampling of our top headlines from the past month below.
Global
The Agency’s President, Rainy Hake Austin, spoke to HousingWire about how agents can provide exceptional service at scale as their career progresses. The article offers concrete advice on how-tos—it’s a must-read!
Mauricio Umansky penned an article on top ways to retain your talent in his Inman contributor column. Empowerment and mentorship were two of the top tips he shared.
The Agency has always been big on corporate responsibility, and it doesn’t hurt that this practice can also encourage growth within your business. Rainy Hake Austin wrote about this topic for her latest Inman contributor piece here.
California
Deedee Howard spoke with Inman about her experience listing during the holiday season and how defying this industry taboo worked to her advantage in a shifting market.
Michael Bloom received the Chairman’s Award for exemplary service from the Calabasas Chamber of Commerce, as covered in The Acorn. Congratulations to Michael on this incredible achievement!
Emory Orr and Ben Belack’s stunning Joshua Tree listing was featured in a roundup of California homes in the New York Times. Originally built by a spiritual healer in the holistic style of SuperAdobe architecture, Bonita Domes features a spacious primary dome with two cozy sleeping pods, two living areas, a fully equipped kitchen and breakfast nook, and two bathrooms.
Robb Report showcased the residence featured on Netflix’s Hype House, which Michelle Meyers of The Agency currently lists for $5.5 million.
Canada
Mansion Global spoke to Christina Clavero of The Agency Oakville regarding the recent mansion tax hike in Toronto.
Florida
Chris and Kara Resop’s stunning waterfront listing in Naples was featured on JustLuxe. The home is offered at just under $15 million and features 5 beds and 6 baths in addition to private Gulf access.
New York
John Antretter of The Agency New York was profiled in Authority Magazine where he shared five things you need to know to succeed in the real estate industry.
The Week featured six stylish Manhattan homes, one of which is Andrew Cooper’s Lincoln Square alcove studio that’s been recently renovated to fit any prospective buyer’s lifestyle.
Alexis Weathersbee of The Agency New York spoke to Architectural Digest for a profile on seven individuals who successfully pivoted to real estate later in their careers and what they wished they knew before making the transition.
Texas
The Austin Business Journal announced the nominees for the publication’s 2024 Residential Real Estate Awards and four members of The Agency family have been nominated including Shannon Ayres, The Weiss Group, Noa Levy, and Mike Mogavero. The winners will be announced in March so be sure to check back.
North Carolina
Christian McCaffrey had a busy February, playing in the Super Bowl while also listing his $12.5 million North Carolina home with Victoria Speer of The Agency Charlotte which made major headlines around the globe. Take a look inside with People Magazine here.
Oklahoma
The Agency launched its first office in Oklahoma and The Oklahoman covered the official announcement. Welcome Wyatt Poindexter and Wayne Kirby to The Agency!
Nevada
The Agency Development Group hosted an exciting unveiling event for The Canyon at Ascaya. Robb Report took an exclusive look inside this modern desert community and the news landed in the Las Vegas Review Journal.
