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Viva Mexico: The Agency Arrives in San Miguel de Allende

by | Jun 28, 2022

¡Hola San Miguel! The Agency has announced the launch of its newest office in San Miguel de Allende, Mexico. The new locale is the firm’s 40th independently-owned global partner among its growing network of offices in the U.S., Canada, Mexico, the Caribbean and Europe. The San Miguel de Allende office will be led by esteemed luxury real estate agents and managing partners, Juan Diaz Rivera and Bernardo Mucino Koenig. This marks The Agency’s 61st global office and seventh office location in Mexico, following Los Cabos, Puerto Vallarta, Punta de Mita, Riviera Maya, Todos Santos and La Paz.

Located 170 miles northwest of Mexico City, San Miguel de Allende is a designated UNESCO World Heritage Site known for its charming cobblestone streets, stunning boutique hotels, colorful art galleries, museums and vibrant culinary scene. The Agency’s local team knows the city inside and out, from the historic haciendas of the Centro neighborhood to the sunset-view estates in Balcones and beyond.

“I am delighted to continue expanding The Agency’s presence throughout Mexico with the launch of our new office in one of the country’s leading markets and sought-after destinations,” said Mauricio Umansky, CEO and Founder of The Agency. “Bernardo Mucino Koenig and Juan Diaz Rivera have been exceptional ambassadors for our brand for years now, and I am confident that their team will usher in a new era of luxury real estate in San Miguel de Allende.”

The Agency has rapidly expanded its presence across the globe throughout the past year, making it one of the fastest-growing luxury boutique brokerages in the world. The Agency’s independent-owned brokerages are referred to and integrated as true global partners. Every Managing Partner, from both corporate or independently-owned offices, operates cohesively as one true global network. Rather than just using the brand likeness in their marketing, The Agency’s global partners enjoy the same access to leadership, marketing, public relations training, tools and technology as our corporate offices.

In the past 12 months, The Agency has already showcased impressive growth in the U.S., Canada and Europe, opening offices in Amsterdam, Downtown Toronto, Montréal, Ottawa, Muskoka, Brantford, Naples, Florida, Bal Harbour, Florida, Birmingham, Michigan, Seattle, Washington, North Atlanta, Georgia, Austin, Texas, Frederick, Maryland and now San Miguel de Allende, Mexico.

“The picturesque city of San Miguel de Allende, renowned for old-world charm and first-world amenities, was a clear next milestone for The Agency as we further grow throughout the region,” said Jim Ramsay, Executive Vice President of Franchise Sales at The Agency. “Bernardo and Juan are true authorities in Mexico, and we could not be more excited for another successful launch in this beautiful metropolis.”

“The Agency is more than a brokerage, more than a brand. It’s about reconceiving the way luxury real estate is sold in an ever-evolving market to better serve our clients,” said Bernardo Mucino Koenig. “The Agency’s global network and cutting-edge solutions will bring never-before-seen success to the breathtaking market within San Miguel de Allende and I am honored to be at the forefront.”

The Agency San Miguel de Allende will be located at Aldama #31, Colonia Centro C.P. 37700, en San Miguel de Allende Guanajuato, Mexico. This historic street has been voted one of the top 50 most beautiful streets in the world by Architectural Digest in 2021. 

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